Creating a watch was something that just happened during Lockdown, I spent hours reading through Microbrand sites and felt whilst there was a huge selection of various styles, what I was after wasn’t really an option. Most of the Divers available are either direct copies or heavily influenced “homages” which wasn’t what I was after for myself, i wanted to create something familiar and yet unique
When people purchase high end brands on the high street it can be for image or its their aspiration to own that brand, I am trying to build a brand that the customers know our story and military history and feel part of the journey and the 96Zero family. I can guarantee I have looked at the minor and major details on the watches to make sure you have a timepiece that uses modern techniques and design but has the retro feel inspired by old Military watches of the past
One of the first challenges was creating a 44mm watch that wasn’t cumbersome and bulky, not every customer likes a big watch so it needed to stay low and wear well on the wrist whilst maintaining the sports watch/Diver size, after a few design tweaks we feel we have managed to make a 44mm wear like a smaller watch, its profile allows it to be comfortable under a cuff as well as casual situations.
We decided to offer 3 straps with every watch as to give people choices, every watch has a stainless steel bracelet, a standard Nato style strap and a softer seat belt Nato style strap, both fabric straps have Orange in them to compliment the orange second and minute hands.